Business Intelligence Platform

Know where your
business stands.

60+ signals. 4 scoring buckets. One composite rating that tells you exactly how your company stacks up — and what to fix first.

60+
Signals analyzed
4
Scoring buckets
7
Rating tiers
01
Enter your company. We identify it across multiple data sources automatically.
02
We pull the signals. 60+ data points aggregated and benchmarked in real time.
03
Get your score. Composite rating, bucket breakdowns, and an improvement roadmap.
Updates
The Blog. #1
First post: Kepler scored 100 startups across 60+ signals
Out Now
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Context Profiles

Your score reflects your stage.

Kepler automatically applies the right context profile so you're benchmarked against companies that look like yours.

Growth Profile
Startups, pre-revenue, fundraising

Weights what matters when you're building: team credentials, investor backing, market timing, and momentum. Your score reflects where you're headed.

  • Founding team experience and prior exits weighted heavily
  • Market timing and trend trajectory prioritized over market share
  • Investor tier and funding velocity factor into your rating
Available on all plans
Established Profile
Small businesses, local operators, stable companies

Built for companies that have built something real. Consistency, operational stability, and market presence are rewarded — not just growth rate.

  • Company age and operational longevity are positive signals
  • Local market dominance and regional search strength weighted up
  • Benchmarked against stage peers, not VC-backed outliers
Available on all plans
Signal Map

Four buckets. 60+ signals. One score.

Team & Structure
25% weight
Founding team credentials, investor backing, operational history, and company fundamentals. Benchmarked against your funding stage.
Founding TeamCompany FundamentalsInvestor Reputation
Market Position
30% weight
Market timing, addressable market size, competitive density, and demand signals. Largest bucket weight — it drives long-term trajectory.
Market TrendsMarket Size & GrowthCompetitive Landscape
Momentum & Tailwinds
25% weight
Press coverage, sentiment analysis, regulatory environment, and policy tailwinds. Measures external forces working for or against your growth.
Media CoverageRegulatory & PolicyPress Sentiment
Financial Health
20% weight
Revenue indicators, fundraising efficiency, and stage-adjusted financial benchmarks. Scored relative to companies at your funding stage.
Revenue IndicatorsFundraising EfficiencyStage-Adjusted Health
Rating Scale

Seven tiers. Fixed thresholds.

KI – 5
Early Stage
0–27
KI – 4
Developing
28–37
KI – 3
Solid
38–49
KI – 2
Strong
50–57
KI – 2+
Very Strong
58–64
KI – 1
Exceptional
65–73
KI – 1+
Elite
74+
Interactive Sample

Click any bucket to explore categories and improvement guidance. Hover the rating chip for the full scale.

Kepler
Scorecard
KI Certified
KI – 1+
Rating Scale
KI – 1+
Elite
74+
KI – 1
Exceptional
65–73
KI – 2+
Very Strong
58–64
KI – 2
Strong
50–57
KI – 3
Solid
38–49
KI – 4
Developing
28–37
KI – 5
Early Stage
0–27
Stripe
Payments Infrastructure  ·  Global  ·  Series H
Context profile applied
76.6
Elite
Bucket Breakdown
Team & Structure
90.7
›
Market Position
59.9
›
Momentum & Tailwinds
78.1
›
Financial Health
82.3
›
Sample data — illustrative
Get Started

See your score.

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