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Everyone needs a wellness check...
Including your business

We believe in growth, Kepler is a forward-looking rating and business insight system, designed to help you achieve excellence.

Be a part of the founding group of businesses — earn 20% off your plan when we move to a paid model.

Sample Scorecard Preview
Stripe, Inc.
Fintech  ·  National  ·  Series I
KI-AAA
Team & Structure
88.2
Market Position
84.1
Momentum & Tailwinds
79.4
Financial Health
91.3
Composite Score
84.7
/ 100
KI-AAA
Exceptional
Kepler Insight

Powerful insight.
Built to evolve with you.

Kepler Insight gives you a powerful look into your business and continuously adapts — surfacing new ways to improve efficiency or pivot your business model in more suitable directions.

Business Intelligence
Get a clear, data-driven picture of where your business stands today — across every dimension that matters to investors and operators alike.
Efficiency Opportunities
Kepler continuously surfaces actionable opportunities to improve how your business operates — going beyond scores to deliver real, implementable guidance.
Pivot Readiness
When market conditions shift, Kepler adapts with you — identifying adjacent models and directions where your strengths can create the most traction.
Rating Scale

Six tiers. No ambiguity.

Kepler Certified Ratings are modeled after credit rating frameworks — each tier has a defined score range and a clear meaning for investors and operators alike.

KI-AAA
Exceptional
80–100
KI-AA
Strong
65–79
KI-A
Solid
52–64
KI-BBB
Emerging
40–51
KI-BB
Early
28–39
KI-B
Nascent
0–27
Signal Map

Four buckets. 46 signals.
One score.

Team & Structure
14 signals
Evaluates the structural integrity of the business — who is behind it, their track record, and how the company has been built and backed.
Market Position
15 signals
Assesses whether the startup operates in a market that is growing, timely, and competitively navigable. The core differentiator of the Kepler rating.
Momentum & Tailwinds
11 signals
Measures external momentum — media presence, regulatory conditions, and signals that the world is moving in the right direction for your business.
Financial Health
6 signals
A financial reality check — We account for business stage when evaluating this. Strong market timing and a credible team should score well before revenue materializes.
Platform Features

We level the playing field when it comes to evaluating your business.

Our scoring engine is designed to account for the nuances of your business.

Automated Data Pull
Kepler ingests data from multiple platforms through a completely automated process, no manual research needed.
Context-Aware Weights
Not every company should be evaluated the same way. Kepler intelligently adapts how signals are weighted based on the context of each company it rates.
Auditable Scoring
Every signal, weight, and bucket score is visible on the scorecard. No proprietary black boxes — just a transparent model you can interrogate and trust.
Stage-Adjusted Benchmarking
Pre-seed companies aren't compared to Series C. All scores are normalized against stage and sector peers for fair, meaningful comparisons.
Improvement Roadmap
Let’s work through this together, Kepler offers insight into exactly what you can do to achieve a higher rating by category. Not an AI suggestion, but a data-driven insight.
Exportable Scorecards
Every scorecard exports as a clean, branded PDF — ready to share in deck appendices, portfolio reviews, or due diligence packages.

Ready to make the big decisions?
We have your back.

Kepler is currently in early access. Join the waitlist to be a part of something legendary.